CAMPAIGNS
Below are highlights from some of my most impactful campaigns—each tailored to resonate with a specific audience, drive engagement, and deliver results. Whether I’m covering national championships, campus events, or alumni spotlights, I lead with research, creativity, and a deep understanding of what makes content click.
NCAA DIII Wrestling Championship
When JWU hosted the NCAA DIII Wrestling Championship, it was a huge moment for our campus—and an even bigger opportunity for storytelling. With zero background in wrestling, I dove headfirst into research to understand the sport’s language, humor, and editing style. From hype-building promo posts to live editing high-impact videos during the event, I tailored everything for student-athletes using trending sounds, dramatic music, and inside jokes only a wrestler would get. The result? A campaign that didn’t just cover the win—it felt like a win.
Results:
• 485,316 impressions
• 22,722 engagements
• 346,609 video views
• 91 tagged published posts
• Top video reached 65,540 views
This campaign is proof that even without a background in athletics, I know how to research, adapt, and create content that resonates. Check out the videos below.
Creative Director – “A Day in Providence” Student Lifestyle Shoot
I served as the creative director and producer for a student lifestyle photo shoot designed to capture the energy and charm of Providence, Rhode Island, through the eyes of a college student. From concept to execution, I planned and led every element of the shoot — scouting locations, casting student talent, scheduling, and art directing on set. Highlights included a gondola ride through the river, a scenic picnic overlooking the city skyline, and golden hour walks along the pedestrian bridge. The images were used in marketing campaigns to inspire prospective students and authentically showcase what it's like to live and learn in Providence.
Willie on the Street
Inspired by Billy on the Street, this video series put JWU’s mascot, Wildcat Willie, front and center for man-on-the-street interviews with students. I created and led the concept, working with our social media student assistant to produce high-energy, engaging content that quickly became a fan favorite.
What started as a fun idea turned into a go-to content model used to promote everything from JWU’s 110th anniversary to the NCAA Wrestling Championship. It’s a great example of how I turn trends into sustainable formats that can flex across campaigns, audiences, and goals.
